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Form Index
Editorial Direction
2024
Designed with rhythm and clarity in mind, the new digital system helps Form Index present its work in a way that feels more composed and intentional.
Overview
This project called for a stronger visual language that could carry a clear point of view without falling into noise. The goal was to create a direction that feels bold, immediate, and easy to recognize, while still leaving enough flexibility for different formats, launches, and supporting content.
Challenge
The visual foundation was there, but the overall execution lacked consistency and a clear sense of hierarchy. Some assets felt too aggressive, others too neutral, and together they did not form a strong or unified impression. The challenge was to bring more control, rhythm, and intention to the work without losing the energy that made it stand out in the first place.
Our Approach
The system was built around contrast, pacing, and repetition. Strong typographic moments, tighter composition rules, and a more deliberate use of scale helped shape a visual direction that could work across hero images, social assets, posters, motion, and launch materials. Instead of adding more, the focus was on making fewer decisions feel sharper, stronger, and more intentional.
Outcome
The final direction created a more recognizable and cohesive visual presence across 21 delivered assets completed in 4 weeks. The result feels sharper, more controlled, and much easier to carry across different touchpoints, while leaving enough flexibility for future campaigns, updates, and new content.
Matteo Klein (Digital Direction)
Saskia Ford (UX Design)
Elena Brooks (Content Editing)
“The whole thing reads better now. It feels more structured, more intentional, and a lot more confident from start to finish.”
Daniel Moore,
Product Marketing Lead.
Next project
Sharper contrast, tighter control, and a campaign language made to feel immediate from the first frame.
Editorial Direction
2024
Form Index
Designed with rhythm and clarity in mind, the new digital system helps Form Index present its work in a way that feels more composed and intentional.
Overview
This project called for a stronger visual language that could carry a clear point of view without falling into noise. The goal was to create a direction that feels bold, immediate, and easy to recognize, while still leaving enough flexibility for different formats, launches, and supporting content.
Challenge
The visual foundation was there, but the overall execution lacked consistency and a clear sense of hierarchy. Some assets felt too aggressive, others too neutral, and together they did not form a strong or unified impression. The challenge was to bring more control, rhythm, and intention to the work without losing the energy that made it stand out in the first place.
Our Approach
The system was built around contrast, pacing, and repetition. Strong typographic moments, tighter composition rules, and a more deliberate use of scale helped shape a visual direction that could work across hero images, social assets, posters, motion, and launch materials. Instead of adding more, the focus was on making fewer decisions feel sharper, stronger, and more intentional.
Outcome
The final direction created a more recognizable and cohesive visual presence across 21 delivered assets completed in 4 weeks. The result feels sharper, more controlled, and much easier to carry across different touchpoints, while leaving enough flexibility for future campaigns, updates, and new content.
Matteo Klein (Digital Direction)
Saskia Ford (UX Design)
Elena Brooks (Content Editing)
“The whole thing reads better now. It feels more structured, more intentional, and a lot more confident from start to finish.”
Daniel Moore,
Product Marketing Lead.
Next project
Sharper contrast, tighter control, and a campaign language made to feel immediate from the first frame.
A more structured digital experience designed to make the work feel sharper, calmer, and easier to read.
Editorial Direction
2024
Form Index
Designed with rhythm and clarity in mind, the new digital system helps Form Index present its work in a way that feels more composed and intentional.
Overview
This project called for a stronger visual language that could carry a clear point of view without falling into noise. The goal was to create a direction that feels bold, immediate, and easy to recognize, while still leaving enough flexibility for different formats, launches, and supporting content.
Challenge
The visual foundation was there, but the overall execution lacked consistency and a clear sense of hierarchy. Some assets felt too aggressive, others too neutral, and together they did not form a strong or unified impression. The challenge was to bring more control, rhythm, and intention to the work without losing the energy that made it stand out in the first place.
Our Approach
The system was built around contrast, pacing, and repetition. Strong typographic moments, tighter composition rules, and a more deliberate use of scale helped shape a visual direction that could work across hero images, social assets, posters, motion, and launch materials. Instead of adding more, the focus was on making fewer decisions feel sharper, stronger, and more intentional.
Outcome
The final direction created a more recognizable and cohesive visual presence across 21 delivered assets completed in 4 weeks. The result feels sharper, more controlled, and much easier to carry across different touchpoints, while leaving enough flexibility for future campaigns, updates, and new content.
Matteo Klein (Digital Direction)
Saskia Ford (UX Design)
Elena Brooks (Content Editing)
“The whole thing reads better now. It feels more structured, more intentional, and a lot more confident from start to finish.”
Daniel Moore,
Product Marketing Lead.
Next project
Sharper contrast, tighter control, and a campaign language made to feel immediate from the first frame.